Mobile phones have become the topmost priority for almost all of us. As soon as we wake up till we go to bed, we do countless activities on our phones. Talking about business perspective, approximately 52.2% of online web traffic across the globe is coming from mobile phones. If dig in more into the statistics, then we will find that there is a huge increase in the global number of m-commerce buyers from 2012 to 2018.
In 2013, around 379 million users had bought products or services through mobile apps. This is supposed to surpass 1 billion by the end of 2018.
No doubt, why mobile app development companies have become the core need to address the business pain points. Moreover, the data clearly shows that m-commerce has the potential to enhance your small business. But, what things you should consider while developing your mobile app?
Today, I have come up with some features that are very crucial in your e-commerce mobile app designing. Therefore, if you are going to hire mobile app developers, these points are going to help you to check whether the app that has been developed is perfect or not.
So, let’s get started without any further delay…
· Intuitive App Interface
The design of your mobile app plays a major role to capture the attention of the users. In the era of mobile apps, you need to give them a reason to consider your app. Yes, you should bring a shopping experience, which is hard to find anywhere else. Go for a simple design to make the process quick, provide valuable insights to your customers and focus on your front-end design and make the browsing smooth.
· Near Real-Time Synchronization
This is a feature, which by default should be the part of your mobile app development strategy. If your app doesn’t have the elements, it is suggested to keep the app and webstore in sync with each other. If your app developer is recommending you to opt for Manual Data Sync, then ask him or her to make it an automatic synchronization. This is because Manual synchronization may lead to delay in syncing of data or process a huge number of requests.
Always remember that no matter how unique your e-commerce business idea is you need to add some advanced features to make it a hit.
· Push Notifications
It is an in-app marketing utility that sends messages and permits the admin store to let the customers know about different offerings of the store. This functionality is available in mobile applications to target the audience in a simple manner. It is possible to send mail or messages to the users, however, with notifications, brand improvement, and store marketing are just a few screen taps away. No doubt, push notifications can be annoying for the customers, but it brings very good results for your business. Generally, it happens that your mail goes to the user’s spam box. Push notification surely takes your services or products to user’s eyes.
· Safe & Secure Online Payments
Regardless of the purpose of developing your app, it should be secured to use. Yes, security should be the main focus for Android or iOS app developers while creating an app. Always make sure that the payment approaches and transaction gateways utilized in it are not vulnerable to data security. Offering different payment gateways could bring more conversion for you.
· Add to Cart Button
There are numerous things that you need to ensure during iOS or Android app development process. By adding just one button, you can let multiple users save their time. This button can provide your customers with a good experience. You must have seen that almost all the e-commerce mobile applications are using this button for making the process streamlined. They can pick the things and add them in the bucket. After this, they can easily buy the things later when required.
· Social Media Integration
As a mobile app developer, you must know that nobody likes to fill lengthy and complicated forms. Users generally avoid mobile applications that need a lot of details, in order to get an access to the store. The process of buying any product or service from your e-commerce platform should be as smooth as possible. In this, integration with social media would help you a lot. It will not only allow your customers for easy and quick login but also give them social sharing options. Using this feature, users can share any store product or deal on social media. Moreover, it encourages new users to utilize your application
Final Thoughts
Do you want to hire mobile app developers due to the frequent rise in the online shopping? Then, you are thinking absolutely right. As discussed above, a mobile app can have a good impact on your business. However, an e-commerce app should offer such experience to users that they don’t take it as a boring work. In case, you keep your mobile application enriched with wonderful features, it will surely bring profits to your business. Therefore, whether you are going for a mobile app development company or thinking to hire developers, make sure that the app you develop is bug-free. Hope this blog will help you out to get an amazing e-commerce app. Feel free to share your views on the comment section.
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