In today's tech-savvy and competing business market, iPhone application development is one of the most lucrative and fruitful businesses. Several iOS app developers across the world are working hard to develop apps according to the client’s requirement. A recent survey showed that the biggest challenge overwhelms the app developers aren’t the designing or development but it’s promotion. If you are the one who is going to launch an iOS app on the app store, then this blog is surely for you!
So, you are at the final step of your app development. Designing done, developing done, iterating done, testing-over, now it is finally the time to launch your app. This is the biggest moment for developers and marketers because now your app will become public and used by many. So, if you are one of those developers, then don’t fall in the mistake of not approaching your pre-launching strategy in the right way! If you are launching an iOS app for the first time, then you need to understand when people are most likely to reach your App. Luckily, there are millions of apps in the app store which can give us valuable lessons to rectify our mistakes, so that we do not commit them again but still sometimes your idea doesn’t get the results as you thought. Before you upload your app in the apps stores, there are assured strategic points you must consider-
First of all, If you want to have a successful launch, you’ll need to make sure that your app is properly optimized for searches. You should know that there are some key differences between optimizing your app for the Apple App Store or the Google Play Store. Both the platforms have some criteria which you should follow, such as
• Metadata needs approval
• 50 character in the app title
• Specific 100 character keyword field
• You can only change description with the new update
Further, the next question arises that what is the right time to launch your app? As per my research, it totally depends on the nature of your app. Users have a problem or a need, and your app is there to help them. iPhone app developers do not know precisely when Apple will approve their apps and funnel them into the App Store. In general, App Store reviews take 5 days in case of iOS apps. You need to understand the revenue tendencies for your app category and know when to run your in-app purchase promotions. Category-wise, I have researched that which days are the best for your app launch. Have a look-
Entertainment and Lifestyle apps- The weekends are the best days to launch an app and promote it especially when it comes down to entertainment and lifestyle-oriented apps. This is because people are most likely to involve in fun activities and hobbies.
Business Apps- These apps mostly gets attention among businesspersons in the middle of the week. Running your promo campaigns on Wednesdays or Thursdays is best for this category.
Books- The trends of e-books and online reading are increasing among users. It has been analyzed that book category apps fall on weekends as well.
Food and Drink Category- This mostly generates revenue on weekends when people love to shop.
Medical Apps- When it comes to medical apps, it provides infrequent results. They tend on the peak on downloads on Sundays, but most of the revenues are obtained between Sunday to Wednesday with Thursday.
Few More things to Remember
If you are wondering how to promote your app in the most efficient way, then making a plan is necessary. Make sure that you have a target audience clearly defined because the overall marketing process deeply focuses on your potential audience. Apart from that, one thing that may help you that the launch day of your app should involve active effort including monitor performance, resolve customer issues quickly, and stay on top of the every budding situation. Here are some crucial things which may help you to boost your app performance-
• Define your goals and target your audience
• Develop marketing strategies and tactics
• Broaden your network
• Create a video teaser
• Create content marketing strategy
If you have gone through everything that I have talked about here, your app is ready to go. You can always make changes and updates to the app when you want.
Conclusion
An iOS app development company will surely give you the best results when it comes to executing your idea. However, the main task begins when you start marketing and launching of the app. The accurate timing of flourishing the app in the app store can make or break the app’s popularity. Keep the above-mentioned aspects into your consideration whenever you are looking for the right time to launch your iOS app.
Reach us to our social community...
