Marketing may have a course these days where you learn traditional ways to market your product or service by advertising on newspaper and making a nice and expensive advertisement with the celebrity in it but technology might have broken the hierarchy with digital marketing which was not what the technology was developed for but the innovative minds made the best use of it in order to brand and promote their business and Twitter is one such product of mobile app development industry which lets individuals, groups and even government to put their point in just 280 characters. This social media platform had a revenue of approximately $2.5 million which indicates the promotion is heavily done as the number of viewers is immense and the reach is better. So getting hold of the Twitter platform for your brand is a must and there are few types of how to get started with it.
- Develop an understanding of social media marketing
You can always go for a paid media campaigns for your mobile app but the return on investment you get from the social media platform may not be instant but has a long-term return. More than half of the population in the world is on twitter and scrolls multiple times in a day with followers in thousands reaching out your app content to one increases the chances of an audience of thousand people, out of which at least hundred will fall for the mobile app and reach out back. The impact of Social media is larger than just alike.
- Sign up on Twitter
Understand the Twitter features and get familiar with the different sections of your homepage to have it updated every day. Assign an objective for the account rather than just posting an opinion of two to three lines and use the space developed by mobile app developers wisely on the internet.
- Tweet and then Retweet
Repetition of your goods and services with a new angle is an intelligent thing to do which is called to retweet in social media language where you don't have to acknowledge the same marketing line to million again and again rather the users will repeat it on their accounts and promote your business.
- Build a brand presence on Twitter
Attract followers with exciting offers, discounts, quizzes and prizes which encourages the customers to sign up for your business expertise. Choose cleverly what to follow and what not to follow with a relevant discussion topic that signifies the use of the business product or service as a solution.
- Grow as the follower's increase
Once you have reached a good amount of followers make sure you have both iOS and Android app development for an easy access to your users. Also, understand the tools for twitter account management and customer service considerations with a vision to million up to the followers in a year.
- Do the same with other social media platform such as Facebook
When you are familiar with one platform then the other is a piece of cake for you but the technique to master the branding is not developed in a day. So log into your facebook account to reach out the customers who are not on twitter but are a perfect audience for your business. Use the facebook provided free tools to market your products and services, share with maximum and also advertise through facebook live to connect with the users one on one.
- Analyse both and review the lead generation from Social media
Now you have established yourself as a social media brand with millions of followers across the globe all you need to do is reach out the right content to your trusted audience with best deals and get leads for your business from the same. The social media has a capability of getting you a partnership with the big sharks of the business market you wish to address through social media marketing.
Conclusion
Social media plays a vital role in digital marketing and is a direct communication with the customers. Here is the last tip for the day on branding stop putting a good picture on social media by posting a positive comment rather use the feedback to improve the quality of goods and services and the job is done the users will brand for you and you can just sit back and relax. For those who would love to use the marketing strategy on Twitter as their own but has lack, o time can reach out to Fluper that uses strategic methods to reach out your goods and services to the users for you.
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