Predicting the top 5 customer experience behavior likely to trend in 2018

Customers define Mobile app success and their experience with the application must be beautified to sustain in the competitive world. Mobile application development companies break their head in designing mobile applications that not only cater the desired purpose but also offer a seamless experience while navigating across the application.

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Now that we have already reached the very end of the year 2017, enterprises begin their preparation to welcome the forthcoming year, strategizing ways to immerse their consumers into an entirely different experience with their service as against the year gone by. To survive the competitiveness of the volatile market, companies need to constantly evolve and mold their strategies in keeping pace with the changing consumer market. Mobile developers are more under pressure since mobile technology has already taken a giant step towards the future holding the hands of an internet of things, artificial intelligence, augmented and virtual reality and such other technologies. These are currently making quite a buzz in the development world giving rise to grueling consumer desires. 

Such a moment can be converted into profit if the best mobile application development companies strategize their next move by staying in terms with the future factors that are likely to trend in the mobile market. Few calculations and data analysis of the year 2017 can help in making correct speculations of the future.

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So, let’s figure out the consumer experience with mobile apps that are highly likely to trend in the year 2018.

Also Read: Top mobile application trends 2017

  ü Chatbot integrated messengers- We often come across applications that provide links to connect with them in WhatsApp or Facebook page. The chat messengers have evolved into a multitasking applications from their initial stage as a mere platform for user interaction. More and more users are gradually getting themselves knowledgeable on the user interface of such apps to spend more time in navigating them. AI Chatbots imbibed into the messengers proved to be a more efficient in rendering customer service as against their human counterparts to cater the round the clock requirements and inquiries. The year 2018 is expected to see more utilities from such chatbots and messengers.

Also Read: Expected trends of Chatbots in 2017

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  ü Virtual assistance to consumers- Virtual assistants like those of Apple’s SIRI and Amazon’s Alexa are recently winning space in current mobile applications development framework across industries and year 2018 is likely to witness them emerging as specialized products. Artificially intelligent virtual assistants are empowered with capabilities to imitate human intellect to a certain extent in aptly in recognizing customers’ urgency and respond back immediately to deliver superior customer experience.

  ü Interactive communication process- Emails have always been considered the easiest as well as safest and most secure channel for communication. Email marketing is one of the strong sales techniques that come along with options such as drop-down menus and navigation tabs to complete the purchase process within the mail text. The limited space of an email text is enough to showcase product information as required to the users.

  ü Proactive customer service empowered by IoT- Such service centers have the capability to collect data from myriad sources and analyze them in raising customer expectation to unparalleled levels in 2018 to instantaneous addressing of user inquiries.

  ü Location-based consumer communication- iBeacon technologies are increasingly mobilized by the app development companies especially the retail sectors to track customers in real-time, and trigger on-time, personalized messages, and content to them. Also, enables a mobile device to notify users with downloaded applications no sooner they enter a certain area.

Also Read: Location based experiences in industrial venture

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Also Read: iBeacon Technology Anticipation

Time to wrap up

Observing the consumer experience trends ensures a lasting success to the mobile app developers to sustain the mobile market challenges. Well satisfied customers are the deciding factors for the mobile app success and designing apps complying with their requirements goes a long way in boosting the ratings in the app store.

Fluper, one of the top-rated mobile app development companies, houses the inbuilt talents in its development team who design applications keeping in mind the interest of the ultimate users.

Learn more on their work by contacting the team at:

skype.fluper

enquiry@fluper.com

WhatsApp on 9811214178

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