Robust Strategy to Promote New Apps

Robust Strategy to Promote New Apps

About 1300 apps are added in play store every day, and about 1000 in app store. With that statics in mind, it looks arduous to gain success with your newly launched app. Marketing, hence, becomes important aspect. Even the good products need marketing support behind them to become a successful one. Everpix is an example. Launched in 2009, everpix was great product which is meant for organizing and sorting the photos in the phone. By 2012 they had 55000 users, but the closed down by 2013. Why? Because of no promotional activity. But, with tech giants and top android mobile app development companies spending billions of dollars in marketing, startups and freelance developers finds it uneasy to cope up. But there are many platforms where you can promote your app for free or for at least reasonable price which people often forgets or don’t pay required attention. Here’s a list.

Optimization is best

According to Forrester, 63% of apps are found because of searches in app stores. Here ASO comes into play, as you need your app to be shown in top results you need to focus on optimization. ASO is same for apps as SEO for websites. It is the best and most efficient way to promote your app on the app store. ASO can be prove vital in any app success. It’s all about keywords, good keyword with low competition can get any app more downloads. Gaston Irigoyen, developer of Guidecental, discussed how ASO helped them to increases the downloads by 700%! Yeah you read it right, 700%.

Go social

Old yet effective, social media is used by giants as well as startups. With 1.79 billion active monthly users, Facebook is the pandora’s box for you to search the potential customers of the new app. Twitter is also a strong stage to showcase your app with 317 million active monthly users. Gary Vaynerchuk has a strong social media presence, which helps him greatly with any of his project. Fluper, a top android mobile app development company has also a wide social media appearance.

It’s a race

Organizing contests or referral program is also a fruitful way to bring your app into lime light. Just like Shuttl, a daily commuter app, who started a referral program where users can refer their friends and can earn free rides. Similar programs are often used by Uber, Ola and other taxi apps. This strategy not only helps to grow the downloads but also increases the daily use of the app and retention. Dropbox has the most popular referral program which offers 500 MB of extra space for every download. This has increased permanent signups by 60%. Between 2008 and 2015, 35% of daily signups were from referral program.

Video marketing

By 2019, 80% of the world’s internet traffic will be videos. Videos are short, informative and they attract attention easily. It is the quickest way to attract potential users, create a teaser video, promo video or walkthrough of the app can be effective to help gain downloads and it will also help users to know how to use the app (it’s complex). A good viewed video on YouTube can get your app word of mouth. Google play also allows you to add video.

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Fluper provides top  mobile app development services in India. With more than 50 satisfied clients, we have complete expertise and creativity to meet the customer’s needs and provide customized app solution.