Digital Marketing & Social Media: Trends in Mobile World

Digital Marketing Trends in Mobile World

With the advent of social media, the digital marketing has been completely turned upside down. In this day of mobile, the social media is turning the tide in favour of social media. With more than 4.7 billion mobile users in the world by 2017, the planet is going to be a well-connected place. And hence social media will be a crucial platform to convey the information about the new product or service to the potential users out there.

The digital marketing has casted its spell on the sales of the business owners, who have invested on it. The blend of digital marketing with the social media and mobiles is a deadly combination for the rivals of the company which has deployed it. The digital marketing is surely leading the way in competition with offline marketing. With the whole life and process going digital, marketing is also not left behind.

Top mobile app development companies are targeting digital marketing along with the app development itself.

Difference between the two

Digital marketing is the tool that is used for making the users aware about the product. It is a complete package, where it includes blogging, emailing, web marketing, SEO, SEM, banners and social media marketing.

Whereas social media is the latest edition in the digital marketing, which includes messaging on social sites like, Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, Snapchat and Tumblr.

While digital marketing is more diverse in nature, as it includes working on different platforms, social media is associated with one platform only.

Benefits of Social Media

Many top rated mobile app development companies are focusing on this trend. And of course this is not going waste. The social media provides the following benefits to the business.

• Increased Brand Awareness

Social media takes your business to the maximum possible reach. It will let people see your brand, no matter they need the product or not. This way your brand will get recognition among the potential users in future.

• Improved Search Rankings

Getting more and more social media likes will improve your rankings in the search results. And better rankings in the search engines such as Google, will make it easy for the users to search your business.

• Higher Conversion Rates

Since more and more people will see the posts on the social media, the conversation rate of the users will also improve. This will directly benefit the business. People use this platform to stay connected all the time and this helps you to get the traffic all the time.

• Cost Effective Marketing

Social media is free of cost, so at least the platform doesn’t contribute in the bills. The maximum cost that will increase is that of your internet bill ;) This helps the start-ups and newly launched companies that struggle in fund management.

• Better Customer Experience

Social media lets you to connect to the users directly, without any third party in between, this helps to give a great experience to the users to invest in your company. Moreover, the user engagement can also be increased in the business through this.

Benefits of Digital Marketing

Along with social media, digital media is also an important player in the marketing in present day. It provides the following edge to the business.

• Equal Opportunity for all

Digital marketing levels the playing field for the competitors. No matter what brand name a company carry, it has to face the stiff competition even from a start-up. This is something great because it helps start-ups to survive in front of the highly capable giants in the markets.

• Low Cost

Digital marketing is free of cost. None of the site charges for marketing online. This keeps the cost of development low, which is very crucial in the phase where the neck-cut competition is present.

• Real Time Result

With digital marketing you can get real time results. It gets published the moment you click it and thus start giving views of the potential customers. Also you can monitor your performance through digital marketing I real time.

• Greater Exposure

You can post a blog or article, sitting in the office at your comfort. And this post can be seen all around the world. This is the reach that digital marketing has provided even to the smallest traders.

Want an App?

Fluper is the best mobile app development company in Noida. We offer comprehensive mobile solutions for both iOS and android. Mail us at enquiry@fluper.com.