Caution developers!!The iOS 11 app store’s impact is about to change user experience

The WWDC conference for the year 2017 has swept away a wave of speculations among Apple followers across nations worldwide with its many fascinating announcements, something which the iOS app developers have been eagerly waiting for. Out of which the declaration on iOS 11 has created quite a buzz among tech-savvy people. Apple has promised a revamped app store the users can expect as soon as this new device gets released into the market. iOS 11 impact on app store can alter user experience completely.

In spite of the fact that Google owns the largest Play store containing over 2.8 million applications as on March 2017, Apple’s app store still retains its position as the best app platform. Recently, this app store has undergone a dramatic alteration with the introduction of this new device. iOS 11 app store can prove to be a lucrative impact on the iPhone app developers. 

The redesigned app store for iOS 11 seeks to improve the app discovery for both the iPhone application development companies and their users alike.

Allow me to elucidate on a few add on features that are likely to appear in iOS 11 app store version.

 Apple’s app store was officially launched in the year of 2008 withholding nearly 200 million applications and games occupying the store currently and this figure is expected to reach a figure of approximately 500 million apps by the year of 2020.

Thought the complete version of this model is not out in the market, different beta versions are out for testers to acquire positive feedback on the application itself.

If you are an app developer, it is imperative for you to understand how iOS 11 new app store changes can impact your app’s appearance in the app store such that you can come up with a highly optimized version of the application corresponding to the new updates. Also, as a user, you might wish to form an idea of how Apple’s marketplace is changing and how this change is going to impact your usage experience.

The changes are categorized separately as summarized below:

1.     Redesigned homepage termed as ‘Today’- This is a platform used not only to advertise choicest applications and new releases but also enable developers to share unique  stories including useful tips, interviews of developers and other related facts pertaining to their developed application through pictures and videos.

2.   Apps and games get separate recognition in the app store having distinct focused categories- Applications and games will have their own focused category within the app store.

3.     Apps’ title and subtitle gets more definite and eye catching recognition- App title gets more simple, to the point and catchy with a maximum of 30 characters. Sub-title is introduced to describe the application will be visible in the search result along with the title.

4.   Application description cannot be re-written multiple times- App developers will not be able to alter the app description any time as against the initial practice. Now the description can be altered at the point when a new version of the app gets submitted.

5.     New feature added to market your application through ‘Promotional text’- Communicate app marketing message along with limited-time events, new features, content, announcements, offers, or discounts within 170 characters that will appear above the description and can be edited at any given time.

6.    Video app previews- iOS 11 app store allows developers to feed captivating app preview in the form of three short audio mute videos of 30 seconds each to convince app installation.

7.    In-app purchases included- This is a contributing feature maximizing profit for Apple. Customize in-app purchases by adding display names, descriptions, and promotional images promoting up to 20 of them on the product page that users can browse and buy even before downloading the app. In-app purchases make appearance in search results, the Games and Apps tabs, also visible on the Today page.

8.    Accumulated app ratings- App ratings are based on all the versions and the developers have the option to reset the reviews and ratings.

9.     Respond to user app reviews- iOS 11 app store guide app developers, for better reviews, to response back to a user review enhancing the app user experience and assisting them in case they come up with some queries pertaining to the app usability.

10.  Refurbished search results function- The compressed search results page display more results featuring new fields such as app sub-title enabling app users get more options and the app developers get better exposure. But, at the same time, is challenged to remain visible among long list of applications.

Wrapping Up

The new alterations added to iOS 11 app store has been designed to make better discovery of the applications and categorize them in separate groups from the games occupying the app store. App users can easily locate applications specific to their requirement from the myriad of apps. Also, the iPhone application development companies stand to benefit from this strategic step getting better recognition for their developed applications among ocean of irrelevant apps.

However, it is only the beta version of iOS 11. Wait for the final release.

Fluper, one of the top 10 iOS app development companies, is well equipped with app designing and development skills to produce high quality mobile applications well coated in creative innovation that successfully stand out among the rest of the applications. The team is dedicated enough to ensure the proper promotion and increased visibility of the application in the app store.

Care to learn more on Fluper’s portfolio, then get in touch with the team at:

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enquiry@fluper.com

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