Smartphones get smarter with application detecting fake products.

Companies involved in production of consumer goods can sit back and relax. Fake detection mobile applications designed by top mobile application development companies are out to fight the counterfeiters proving venomous, threatening their very existence.

Modern technology has raised scope for market frauds to forge products ranging from food items to health care goods including medicines and items for infants and small children. Counterfeit goods have encompassed nations worldwide, spreading like a plague and costing millions of dollars for the companies involved in producing the original version of the fake goods.

Do you recognize the original items when you make purchase of any items in the shop?? The pirates are experts in replicating the original version such that the fake version remains mostly indistinguishable from the authentic one. However, the best part is that, Technology also develops antidotes to address any epidemic sprouting now and again. And mobile app developers have landed with a solution to this raging issue recently, in the guise of smart phone application detecting fake products.

This new smartphone feature, incorporated into Entrupy application is already available on iTunes for iOS users and companies no longer have to bear the brunt of fake goods harming their original versions.

So, allow me to elucidate further on the basic trick that conceptualized such a fake product detecting mobile app.

Indian-origin researchers have formulated a new system amalgamating Artificial Intelligence algorithms with smart phone application framework to give birth to an advanced mobile application, Entrupy, bestowing it with the power to differentiate counterfeit items from their original versions.

 

In the words of Lakshminarayanan Subramanian, Professor at New York University, "The classification accuracy is more than 98 per cent, and we show how our system works with a cell phone to verify the authenticity of everyday objects."

Now the point is how does this particular app, Entrupy, in question, works??

Entrupy is an advanced authentication service designed mobile application to detect the credibility of designer handbags and accessories anywhere. iOS mobileapplication development companies have thought of such an unique application which is likely to exert a harsh blow to the black market selling fake products.

The Entrupy mobile application developers have come up with a very simple and easy to operate app user interface to support application users coming from different backgrounds. All you need to do is use the Entrupy device and install the supportive mobile application on your mobile handset. Just place the device directly on the item and access the Entrupy application on your mobile handset and follow the onscreen prompts in the app to take microscopic images of different areas of a particular item. The artificial intelligence algorithms analyze the images to determine their authenticity and you get results real-time. Currently the authentication accuracy is over 96.4% and is steadily expanding.

Presently this fake detection application supports the following brands:

●    Louis Vuitton

●    Chanel

●    Gucci

●    Hermes

●    Céline

●    Prada

●    Fendi

●    Burberry

●    Balenciaga

●    Dior and,

●    Goyard

In the near future, this application is likely to include many more brands including: 

●    Bottega Venetta

●    Chloe

●    YSL

Wrapping Up

Let us have a glimpse into the shocking stats, revealed by recent reports, resulting from the widespread issue of fake goods filling up the markets like an epidemic.

✓    Counterfeit trafficking of items represents seven per cent of the world’s trade today.

✓    Nearly every high-valued physical object or product is victimized.

✓    Present status affirms that trade in counterfeit goods is now worth more than 5 per cent of world trade.

✓    Nearly 90% of alleged Apple accessories were discovered not made by Apple at all.

The results are humongous and not possible to summarize the entire picture within this article. The statistics are enough to necessitate more mobile application development companies to come up with such apps for detecting fake products similar to Entrupy.

Fluper, one of the top-rated mobile app development company, is competent and skilled enough to come up with such innovative ideas for mobile applications.

If you wish to convert your idea into an application, get in touch with its iOS developers’ team at:

skype.fluper

enquiry@fluper.com

WhatsApp on 9811214178

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