When you, me or for that matter anyone think of an
application, what is the very first thing that comes up in our mind? If you are a mobile developer or a client looking to create an application, the
first thing that you think of is deciding the application name. However, have
you realized ever that naming an application can be such a difficult task? So
many things you have to take note of while zeroing down on the perfect name for
the app, which is to decide a crisp name that is eye-catchy and relevant to the
app ideation at the same time.
Hence, what do you think,
the main factors will be to decide on an app name?
It’s
time to do some serious brainstorming:
è First of all, Identifying answers to three major questions-
Ø What
is the ‘Purpose of the app’?
Ø Who
are your ‘Target audience’?
Ø What
will be the ‘Outcome of users'?
You will be surprised
to see answering the above questions will trigger your grey cells and few names
will pop up already in your name. Still not satisfied? Move on to the next
point…
è Now
figure out the Significance of the app names
jotted down in the above step. This is important after all it is the name,
which creates the brand identity of the application. The application name must
be catchy, evokes the urge in the user to try the app, and creates a lasting
impression in their psychology. Example: if any user avails online food delivery service, your app must zoom up in their brain.
è Target
Single Word or make sure Words
Relate so that they are not complicated enough to ultimately
make the users avoid your app altogether. More so, if the words do not relate
to the idea or the purpose they will never pop up in your user’s brain.
Therefore, the idea is to make it short, crisp and
relevant.
è Create Meaning with app name or as
prior mentioned the app would disappear into oblivion. But you do not have to
stick to alphabets only. Make use of abstract ideas or symbols that best
defines your idea. Example Facebook…This name carries the purpose of the app..THINK???
è Use
of Focus Keywords either in the name or within
the application since a single use of keyword can fetch potential users and
likely the app figures higher in the search results.
è Conduct Market Surveys or consult Advisors
especially when
you are confused with the names. At best you can gather the number of people to
test if the app works or not and gather their thoughts as well as take note of
their critiques about the app name and idea.
è Use
Image or Go Funky with Logos
instead of using hefty words can serve the purpose too. But, again the
relevancy to the concept must be kept in mind before fixing on any particular
logo or else the whole app will end into a fiasco.
è Stick
to the Word Limit of minimum
characters especially for the android app developers where Google has already
drawn the limit to 30(space included) for the app name to help users narrow you
down in the search results that mostly target the app’s main feature. iOS developers, on the other hand, has a little advantage here where a name can
expand to a maximum of 50 characters.
è Take Help from Mobile
app name generators such as Domain Groovy, Online Name
Generator, Dot-O-Mator, Name Boy, and Name Mesh etc. can be of
some help for you in the initial stage to come down on a particular name or
check out if the name is taken or not.
Few words of advice
Now, you have to realize that you have no fixed
agenda, documented script or specified factors to keep in mind when deciding on
an app name. Availing the service of a dedicated
mobile app developer hired for gaining valuable insights will eventually
reveal what spoken of here. One thing
you have to keep in mind and that is trying not to get caught in plagiarism
test. It is okay to draw inspiration from key leaders but blindly following
them will do no good to your application. Hence, be unique and innovative yet
original in your approach.
If you take the examples of top-notch mobile app developers such as Fluper, you will be surprised to see their portfolios. App ideas
maybe same but the rest only reflects their originality. You can have many
foods or taxi apps but it is their content and name, which defines their
uniqueness from the rest.
So, next time trust your instincts and your personal
creativity. You will be surprised at the see the results.
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