How Difficult is it to name an Application?

When you, me or for that matter anyone think of an application, what is the very first thing that comes up in our mind? If you are a mobile developer or a client looking to create an application, the first thing that you think of is deciding the application name. However, have you realized ever that naming an application can be such a difficult task? So many things you have to take note of while zeroing down on the perfect name for the app, which is to decide a crisp name that is eye-catchy and relevant to the app ideation at the same time.

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Hence, what do you think, the main factors will be to decide on an app name?

It’s time to do some serious brainstorming:

è First of all, Identifying answers to three major questions-

Ø What is the ‘Purpose of the app’?

Ø Who are your ‘Target audience’?

Ø What will be the ‘Outcome of users'?

You will be surprised to see answering the above questions will trigger your grey cells and few names will pop up already in your name. Still not satisfied? Move on to the next point…

è Now figure out the Significance of the app names jotted down in the above step. This is important after all it is the name, which creates the brand identity of the application. The application name must be catchy, evokes the urge in the user to try the app, and creates a lasting impression in their psychology. Example: if any user avails online food delivery service, your app must zoom up in their brain. 

è Target Single Word or make sure Words Relate so that they are not complicated enough to ultimately make the users avoid your app altogether. More so, if the words do not relate to the idea or the purpose they will never pop up in your user’s brain. Therefore, the idea is to make it short, crisp and relevant.

è Create Meaning with app name or as prior mentioned the app would disappear into oblivion. But you do not have to stick to alphabets only. Make use of abstract ideas or symbols that best defines your idea. Example Facebook…This name carries the purpose of the app..THINK???

è Use of Focus Keywords either in the name or within the application since a single use of keyword can fetch potential users and likely the app figures higher in the search results.

è Conduct Market Surveys or consult Advisors especially when you are confused with the names. At best you can gather the number of people to test if the app works or not and gather their thoughts as well as take note of their critiques about the app name and idea.

è Use Image or Go Funky with Logos instead of using hefty words can serve the purpose too. But, again the relevancy to the concept must be kept in mind before fixing on any particular logo or else the whole app will end into a fiasco.

è Stick to the Word Limit of minimum characters especially for the android app developers where Google has already drawn the limit to 30(space included) for the app name to help users narrow you down in the search results that mostly target the app’s main feature. iOS developers, on the other hand, has a little advantage here where a name can expand to a maximum of 50 characters.   

è Take Help from Mobile app name generators such as Domain Groovy, Online Name Generator, Dot-O-Mator, Name Boy, and Name Mesh etc. can be of some help for you in the initial stage to come down on a particular name or check out if the name is taken or not.

Also Read: Tips to avoid mistakes while developing a mobile app

Few words of advice

Now, you have to realize that you have no fixed agenda, documented script or specified factors to keep in mind when deciding on an app name. Availing the service of a dedicated mobile app developer hired for gaining valuable insights will eventually reveal what spoken of here.  One thing you have to keep in mind and that is trying not to get caught in plagiarism test. It is okay to draw inspiration from key leaders but blindly following them will do no good to your application. Hence, be unique and innovative yet original in your approach.

If you take the examples of top-notch mobile app developers such as Fluper, you will be surprised to see their portfolios. App ideas maybe same but the rest only reflects their originality. You can have many foods or taxi apps but it is their content and name, which defines their uniqueness from the rest.

So, next time trust your instincts and your personal creativity. You will be surprised at the see the results.

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