Nowadays, every business needs an app of its own to flourish in the market. With 2 out of 4 people using smartphones, it becomes inevitable to enhance the overall experience for the user. A poorly designed app without UI/UX will just not flourish in the competition.
Personally, even if an app were to be of great utility for me but wasn’t aesthetically appealing, i would choose any other app over it hands-down. For the success of a mobile application, it is utmost important that the users have a pleasurable experience while interacting with the mobile as well as they are captivated by the visual appeal of the mobile application.
UX or User Experience enhances the customer satisfaction by providing a pleasurable experience improving the usability , ease of use and level of interaction with the end user.
On the other hand, UI or User Interface enhances the look and feel of your app. UI Designers are mainly focused on the graphic design of the mobile app.
The perfect balance between UI and UX will help you create an app that will be able to strike the right chord with your users.
Now, UX and UI are some of the most most confused and misused terms in the mobile app development field. Lets look at both of them in detail to clear the confusion at the same time establish that not one but both of them are equally important for any app development project.
User Experience (UX)
As explained earlier, User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Strategy and Content:
- Competitor Analysis
- Customer Analysis
- Product Structure/Strategy
- Content Development
In addition, from a marketing perspective, good UX leads users to interact with you and provide feedback on how to improve your product. This is critical information that you may only be able to get from your users.
It has been found that companies focusing more on the overall user experience generate better review and also have a positive feedback. This goes a long way in establishing your market and increasing the user base.
User Interface
User interface is the complement of UX - User Interface Design decides the look and feel, the presentation and interactivity of your app.
A UI designer has the following tasks :
Look and Feel:
- Customer Analysis
- Design Research
- Branding and Graphic Development
- User Guides/Storyline
Responsiveness and Interactivity:
- UI Prototyping
- Interactivity and Animation
- Adaptation to All Device Screen Sizes
- Implementation with Developer
The UI, alone, increases app sales and, in the long run, reduces your company’s customer support costs.
Some of the apps with best UI/UX –
Peach
This light-hearted and warm app has been the rage on Twitter ever since its release. Mostly, Peach is all about gifs, emojis and other en vogue elements that strike the fancy of Millennials and Post-Millennials. The light-hearted ‘peach’ color scheme and illustrated icons truly reflects the feeling of fun.
This extremely useful app helps you get rid of the after-holiday ‘blues’ in style. Not only useful, its beautiful too! Lovely gradients and good visual weight on how much calories you’ve burnt make up the minimalistic and beautiful UI of Movesum.
Flipboard
Flipboard is an extremely popular digital social magazine that aggregates news from web and social sources and displays them in a magazine like form. Flipboard’s use of transitions to ‘Flip’ through pages imitates real world reading and gives the user gratification of progressing through the content rather than one long stream of never ending information.
Conclusion
A picture can speak a thousand words. The right tune can move the soul. And, a well-developed user interface (UI) and user experience (UX) can make or break your product. Having presented to you all the benefits of a good user experience and interface, one should understand the importance of the same and implement it in your app judiciously.
Very informational and interesting post. It is tremendous help. Thank you so extremely for sharing it with us.
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