Tips to use Twitter for your Mobile App Promotion

Marketing may have a course these days where you learn traditional ways to market your product or service by advertising on newspaper and making a nice and expensive advertisement with the celebrity in it but technology might have broken the hierarchy with digital marketing which was not what the technology was developed for but the innovative minds made the best use of it in order to brand and promote their business and Twitter is one such product of mobile app development industry which lets individuals, groups and even government to put their point in just 280 characters. This social media platform had a revenue of approximately $2.5 million which indicates the promotion is heavily done as the number of viewers is immense and the reach is better. So getting hold of the Twitter platform for your brand is a must and there are few types of how to get started with it. 

• Develop an understanding of social media marketing

You can always go for a paid media campaigns for your mobile app but the return on investment you get from the social media platform may not be instant but has a long-term return. More than half of the population in the world is on twitter and scrolls multiple times in a day with followers in thousands reaching out your app content to one increases the chances of an audience of thousand people, out of which at least hundred will fall for the mobile app and reach out back. The impact of Social media is larger than just alike. 

• Sign up on Twitter

Understand the Twitter features and get familiar with the different sections of your homepage to have it updated every day. Assign an objective for the account rather than just posting an opinion of two to three lines and use the space developed by mobile app developers wisely on the internet.

• Tweet and then Retweet

Repetition of your goods and services with a new angle is an intelligent thing to do which is called to retweet in social media language where you don't have to acknowledge the same marketing line to million again and again rather the users will repeat it on their accounts and promote your business. 

• Build a brand presence on Twitter

Attract followers with exciting offers, discounts, quizzes and prizes which encourages the customers to sign up for your business expertise. Choose cleverly what to follow and what not to follow with a relevant discussion topic that signifies the use of the business product or service as a solution. 

• Grow as the follower's increase

Once you have reached a good amount of followers make sure you have both iOS and Android app development for an easy access to your users. Also, understand the tools for twitter account management and customer service considerations with a vision to million up to the followers in a year.

• Do the same with other social media platform such as Facebook

When you are familiar with one platform then the other is a piece of cake for you but the technique to master the branding is not developed in a day. So log into your facebook account to reach out the customers who are not on twitter but are a perfect audience for your business. Use the facebook provided free tools to market your products and services, share with maximum and also advertise through facebook live to connect with the users one on one.

• Analyse both and review the lead generation from Social media

Now you have established yourself as a social media brand with millions of followers across the globe all you need to do is reach out the right content to your trusted audience with best deals and get leads for your business from the same. The social media has a capability of getting you a partnership with the big sharks of the business market you wish to address through social media marketing.

Conclusion

Social media plays a vital role in digital marketing and is a direct communication with the customers. Here is the last tip for the day on branding stop putting a good picture on social media by posting a positive comment rather use the feedback to improve the quality of goods and services and the job is done the users will brand for you and you can just sit back and relax. For those who would love to use the marketing strategy on Twitter as their own but has lack, o time can reach out to Fluper that uses strategic methods to reach out your goods and services to the users for you.

Reach us to our social community...

Critical Steps to Delineate Your Target Audience

When you are commencing a new operation you are exposed with a lot of intense hard-work of planning and building your business. So much of efforts are done in order to reach the right audience. The product may able to draw favourable attention but it would be wastage of time and money as well if tried to market with everyone.

Instead of attempting market to everyone, it would be a symbol of intelligence if the target audience is properly delineated. This is a consequential step where a proper definition of target audience would further orient the product, service and model the marketing efforts accordingly. This would be in long run a fastest procedure of success which cannot be come through without a proper strategy.

So focusing the right share of people will not only enable the entrepreneur to communicate people effectively but also establish intense engagement of the end user.

Help from social media

Social media can be effective only when relevant content are published in order to increase the base and simultaneously increases the user engagement and the leadership as well. Social marketing plays a very significant role which utilise the innumerable conversations for the brand but it is quite essential to put emphasize on the topic conversed i.e. by establishing social listening. There are various strategies to field the social listening:

• Assign a precedency in social listening
• Finding connected keywords
• Using a right utilisation of tools for instance HubSpot and HootSuite in order to get integrated listening services.
• Building an engagement strategy
• Evaluation and adjustment

These hints can be considered an effective strategy to find the appropriate customer and to propose customizable form that will not only be helpful to grow but also to expand the user base. Since the social media platforms ensure effective surveys of the target audience hence it is beneficial to find the audience’s age, profession, location and many more which can be furnished in the analytical tool provided via Social Media Marketing.

Comprehensive research

Audience research is vital in order to reach the target audience. This is something irrespective of the type of apps. It develops an insight what the consumer really prefers and expecting as a product and service at the end to bring as many target audience as possible. There are various methods of conducting a comprehensive research but the question is the most popular and the reliable method to tailor-made the product accordingly. Without the survey it may sometime misinterpret the interests and habit of the consumer.

A standardised survey will definitely keep the company ahead of the contest. Online surveys are about to keep the question precise and email campaigns can be conducted to survey the existing clientele and gain insights which are valuable for the long-run survival.

Break-down the data

Data are nebulous which are gathered out of the surveys. There are few questions which are utilised to ensure the customer is properly targeted.

• How long the customer is attached with this brand?
• Where do they locate?
• Is your audience directed a male or female?
• What are their concerns and curiosities?
• How much they are earning?
• Do they have any next best alternatives?

These questions are essentials for getting the initial screening. There are other set of questions which further delineates the target audience for instance:

• Are you deriving positive response via social media?
• Which social platform is turning more result-oriented?

These questions will enable get an insight who all are accessed with the product or service and how much the social media is contributing in it.

Analysis of competition

Survey can be bountiful as far as competition is concerned. When we ask the next best alternative, we must highlight the gaps between the marketing habits and the strategies to satisfy the gap. Keyword research related to the industry should be conducted and ascertain the ranking of the keywords. Data analysis is considered to be quite important and with the help of data-driven approach as it anticipates the correct competitor behaviour.

Creating buyers portrayal

Now that you have outline everything about the buyers in order to fruitfully utilize the sales and marketing efforts, buyers’ portrayal would enhance the motivation. This is would be more intensified by identifying the niche. Because creating the niche is essential and is considered to be the key to success. It is not sufficient to ensure the existence of your product but simultaneously orient the brand promise according to the buyers’ requirements.

Conclusion

In order to reinforce the brand identity so it is quite essential to reach the right audience and communicate the unique value.