Tips to use Twitter for your Mobile App Promotion

Marketing may have a course these days where you learn traditional ways to market your product or service by advertising on newspaper and making a nice and expensive advertisement with the celebrity in it but technology might have broken the hierarchy with digital marketing which was not what the technology was developed for but the innovative minds made the best use of it in order to brand and promote their business and Twitter is one such product of mobile app development industry which lets individuals, groups and even government to put their point in just 280 characters. This social media platform had a revenue of approximately $2.5 million which indicates the promotion is heavily done as the number of viewers is immense and the reach is better. So getting hold of the Twitter platform for your brand is a must and there are few types of how to get started with it. 

• Develop an understanding of social media marketing

You can always go for a paid media campaigns for your mobile app but the return on investment you get from the social media platform may not be instant but has a long-term return. More than half of the population in the world is on twitter and scrolls multiple times in a day with followers in thousands reaching out your app content to one increases the chances of an audience of thousand people, out of which at least hundred will fall for the mobile app and reach out back. The impact of Social media is larger than just alike. 

• Sign up on Twitter

Understand the Twitter features and get familiar with the different sections of your homepage to have it updated every day. Assign an objective for the account rather than just posting an opinion of two to three lines and use the space developed by mobile app developers wisely on the internet.

• Tweet and then Retweet

Repetition of your goods and services with a new angle is an intelligent thing to do which is called to retweet in social media language where you don't have to acknowledge the same marketing line to million again and again rather the users will repeat it on their accounts and promote your business. 

• Build a brand presence on Twitter

Attract followers with exciting offers, discounts, quizzes and prizes which encourages the customers to sign up for your business expertise. Choose cleverly what to follow and what not to follow with a relevant discussion topic that signifies the use of the business product or service as a solution. 

• Grow as the follower's increase

Once you have reached a good amount of followers make sure you have both iOS and Android app development for an easy access to your users. Also, understand the tools for twitter account management and customer service considerations with a vision to million up to the followers in a year.

• Do the same with other social media platform such as Facebook

When you are familiar with one platform then the other is a piece of cake for you but the technique to master the branding is not developed in a day. So log into your facebook account to reach out the customers who are not on twitter but are a perfect audience for your business. Use the facebook provided free tools to market your products and services, share with maximum and also advertise through facebook live to connect with the users one on one.

• Analyse both and review the lead generation from Social media

Now you have established yourself as a social media brand with millions of followers across the globe all you need to do is reach out the right content to your trusted audience with best deals and get leads for your business from the same. The social media has a capability of getting you a partnership with the big sharks of the business market you wish to address through social media marketing.

Conclusion

Social media plays a vital role in digital marketing and is a direct communication with the customers. Here is the last tip for the day on branding stop putting a good picture on social media by posting a positive comment rather use the feedback to improve the quality of goods and services and the job is done the users will brand for you and you can just sit back and relax. For those who would love to use the marketing strategy on Twitter as their own but has lack, o time can reach out to Fluper that uses strategic methods to reach out your goods and services to the users for you.

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How mHealth apps prove to be the life-supporting assistance for the patients??

Mobile technology has already taken a giant leap into the future with out-of-the-world applications that none of us could have ever imagined a few years back. Mobile application development companies compete with each other to rediscover different venues to launch their masterpiece. And the life-sustaining Healthcare sector did not steer away from the touch of modernity for long courtesy mHealth applications.

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Gradually these apps proved to the one among the many must have applications occupying space in users' smartphones. ‘Health is wealth' and the world has realized the weightage of this proverb. Hence we have best mobile application development companies amalgamated the fruits of technology, internet, and medical science to offer medical aid to patients wrapped up in the guise of healthcare applications.

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If we have a look at the statistics, we can be well surprised to witness the success rate of such applications multiplied within a span of two years in terms of app downloads. Installation of health apps has multiplied from 16% in the year of 2014 to 33% in 2016. To ensure the authenticity of the contents of these applications, there are strict regulations of the HIPAA (Health Insurance Portability and Accountability Act) minutely observed by their creators.

The continued popularity of these applications underlies few unavoidable factors that turn out to be a boon for the patients leading to their rapid downloads in current times. Let's figure out few such benefits of mHealth apps:

ü Tracking personal health data and lab reports- One of the key benefits of these mHealth applications which allow both the doctors and patients to have a record of the latter's vitals and lab reports maintained in a secured platform, accessible only to the authorized persons.

ü Timely treatment and consulting the right doctor- Often patients or hospital staff need to communicate with the doctors when they are away from the hospital or at wee hours of morning and night. So instead of wasting time waiting, there is the option of interacting across a common platform through the live chat option and video or conference call. More so these applications aid in fixing appointments with the physicians without waiting in the queue.

ü Healthy tips pertaining to diets and fitness- Undoubtedly most of the health issues arise from unhealthy diets and lack of proper fitness regime. Hence maintaining balanced life is the utmost factor that needs expert advice and these applications cater this very requirement. They act as your personal dietician instructing on what to eat and in what quantity.

Time to wrap up

The increased use of mobile phones and another electronic mode of communications,  the entire world is going ‘paperless', receiving and sharing bills, statements, and other important documents through apps or email.  And their unending popularity depends largely on consumer demand. The more patients want them, the more these healthcare apps will continue to dominate the medical industry. Top-rated mobile application companies experiment hard to generate more advanced applications in the near future in comparison to what already exists in recent times. The advent of futuristic technology such as Augmented and Virtual reality, Artificial Intelligence, IoT, Machine Learning etc. we can expect a future predominant by mHealth applications with capabilities of diagnosing all form of complicated ailments. For now, these app-enabled cares only manages and guides users in following a proper healthcare plan.

Read Also: 5 successful AR apps

So, if you are one who wishes to fulfill its CSR through such applications can very well consider availing the service of a reliable and dedicated mobile app developer hired to suffice your objectives.

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