Searching for Right Time to Launch your iOS App? Don’t Miss this!

In today's tech-savvy and competing business market, iPhone application development is one of the most lucrative and fruitful businesses. Several iOS app developers across the world are working hard to develop apps according to the client’s requirement. A recent survey showed that the biggest challenge overwhelms the app developers aren’t the designing or development but it’s promotion. If you are the one who is going to launch an iOS app on the app store, then this blog is surely for you!

So, you are at the final step of your app development. Designing done, developing done, iterating done, testing-over, now it is finally the time to launch your app. This is the biggest moment for developers and marketers because now your app will become public and used by many. So, if you are one of those developers, then don’t fall in the mistake of not approaching your pre-launching strategy in the right way! If you are launching an iOS app for the first time, then you need to understand when people are most likely to reach your App. Luckily, there are millions of apps in the app store which can give us valuable lessons to rectify our mistakes, so that we do not commit them again but still sometimes your idea doesn’t get the results as you thought. Before you upload your app in the apps stores, there are assured strategic points you must consider-

First of all, If you want to have a successful launch, you’ll need to make sure that your app is properly optimized for searches. You should know that there are some key differences between optimizing your app for the Apple App Store or the Google Play Store. Both the platforms have some criteria which you should follow, such as

•        Metadata needs approval

•        50 character in the app title

•        Specific 100 character keyword field

•        You can only change description with the new update

Further, the next question arises that what is the right time to launch your app? As per my research, it totally depends on the nature of your app. Users have a problem or a need, and your app is there to help them. iPhone app developers do not know precisely when Apple will approve their apps and funnel them into the App Store. In general, App Store reviews take 5 days in case of iOS apps. You need to understand the revenue tendencies for your app category and know when to run your in-app purchase promotions. Category-wise, I have researched that which days are the best for your app launch. Have a look-

Entertainment and Lifestyle apps- The weekends are the best days to launch an app and promote it especially when it comes down to entertainment and lifestyle-oriented apps. This is because people are most likely to involve in fun activities and hobbies.

Business Apps- These apps mostly gets attention among businesspersons in the middle of the week. Running your promo campaigns on Wednesdays or Thursdays is best for this category.

Books- The trends of e-books and online reading are increasing among users. It has been analyzed that book category apps fall on weekends as well.

Food and Drink Category- This mostly generates revenue on weekends when people love to shop.

Medical Apps- When it comes to medical apps, it provides infrequent results. They tend on the peak on downloads on Sundays, but most of the revenues are obtained between Sunday to Wednesday with Thursday.

Few More things to Remember

If you are wondering how to promote your app in the most efficient way, then making a plan is necessary. Make sure that you have a target audience clearly defined because the overall marketing process deeply focuses on your potential audience. Apart from that, one thing that may help you that the launch day of your app should involve active effort including monitor performance, resolve customer issues quickly, and stay on top of the every budding situation. Here are some crucial things which may help you to boost your app performance-

•        Define your goals and target your audience

•        Develop marketing strategies and tactics

•        Broaden your network

•        Create a video teaser

•        Create content marketing strategy

If you have gone through everything that I have talked about here, your app is ready to go. You can always make changes and updates to the app when you want.

Conclusion

An iOS app development company will surely give you the best results when it comes to executing your idea. However, the main task begins when you start marketing and launching of the app. The accurate timing of flourishing the app in the app store can make or break the app’s popularity. Keep the above-mentioned aspects into your consideration whenever you are looking for the right time to launch your iOS app.

Reach us to our social community...

iOS Security : How iOS provides Security to its users

iOS is one of the most popular mobile operating system in terms of security. First launched in 2007, Apple designed it exclusively for Apple hardware. iOS not only provides security to the data stored in the mobile phone but also protects against the malware errors that could be detected while using the internet services.

We use our mobile devices for almost everything. We are dependent on it for almost everything so much so that we store sensitive information. In this age where crime is prevalent, this information can be easily accessed. iOS protects not only the data stored in the iOS device, but also the data transmitted on networks when using internet services. iOS provides advanced and sophisticated security for iOS devices and it’s also very easy to use.

Here, we list a number of way through which iOS ensures cyber security.

System Security

This is central to keeping your devices secure. This ensures that both the hardware and software are securely integrated with each other to protect each element of the device.

• Secure Booting Process: iOS uses a mechanism called "secure boot chain" in which each step verifies if the next step of chain is valid and signed by Apple. The booting process will only proceed to the next step of chain if the verification succeeds.
• Touch ID security: Touch ID is a fingerprints sensor that can read fingerprints from the user. Passing the fingerprints verification, one can have secure access to the device, such as unlocking the iOS device, making purchases from the App Store, and making secure payment through Apple Pay.
• Secure Enclave: The Secure Enclave is a coprocessor for Apple’s A-series processor. It has its own secure boot whose tasks include key management, processing cryptographic operations and maintaining the data integrity.

Data security

Like mentioned earlier, keeping the device safe to outside interference is important but what’s more important is to safeguard the user’s data locally and remotely.

• Hardware security: Every device also has a unique UID while devices that have the common processors have the same group ID (GID). Data encrypted using the UID is tied to a particular device, hence if the memory chip is physically moved to another device, the encrypted files will not be accessible.
• File-Data Security: iOS protects the file data by constructing and managing a hierarchy of keys in conjunction with hardware encryption engine. When a file is created, the Data Protection system creates a 256-bit key and forwards it to the hardware AES engine, which will use the per-file key to encrypt the file.
• Passcodes: generally passcodes are considered to be 4-digit keywords for unlocking the iOS devices. But now it can be set as an arbitrary length alphanumeric passcode.
• Keychain Security: To protect sensitive information such as passwords, iOS uses keychain security. A keychain contains the version number, the access control list, a value indicating which protect class the item is in, a per-item key wrapped with the protection class key and a dictionary of attributes describing the item.  

App Security

With apps having access to almost all the information stored in our phone, it becomes inevitable to secure them.

• App reviewing and Code signing: apple ensures to filter buggy apps by issuing a verified developer certificate which has to be obtained by each developer before submitting their app to the apple store. After obtaining the said certificate and getting it reviwed, the apps are made available on the App Store.
• Runtime process Security: There is always a chance that an app can compromise other apps installed in your device. But apple uses a mechanism called Sandbox to prevent that from happening. Apps are restricted from accessing files associated with other apps and making secure changes to the device. In addition, 3rd-party apps have limited resources when performing background tasks.

Network and Internet services security   

Almost everybody is connected through the net today. That serves to solve a lot of communication problems but with that arise a host of different issues – security being the most prominent.

• iOS supports Secure Socket Layer as well as Transport Layer Security. Built-in apps such as Safari, Mail use these protocols securely communicate with remote servers.
• iMessage is a very popular message service provided by Apple. Users can communicate with each other through iMessage as long as one of them is using an iOS or OS X devices. When iMessage is turned on, encryption keys are generated.  The private keys for those two keys are stored in the device’s keychain. The public keys are sent to Apple’s directory service, which is responsible for storing user’s identification, his/her associated public keys and devices’ APNs addresses.
• Apple’s iCloud is used to store contacts, photos, calendar and other documents such that they are synchronized on all of the user’s iOS devices. Files stored on iCloud are broken into blocks and encrypted using keys that is derived from the block’s contents.

Conclusion

Such as every other security system in the world, even Apple’s iOS security is penetrable. Malicious 3rd party apps still make their way into phones to sabotage its security. What’s more concerning is that even legitimate apps ask for personal information to generate user based ads. This is a cause of huge concern since you don’t know where your data is going. Even if it has it’s share of troubles, iOS is still one of the most secure mobile operating system .