Customers
define Mobile app success and their experience with the application must be
beautified to sustain in the competitive world. Mobile
application development companies break their
head in designing mobile applications that not only cater the desired purpose
but also offer a seamless experience while navigating across the application.
Now
that we have already reached the very end of the year 2017, enterprises begin
their preparation to welcome the forthcoming year, strategizing ways to immerse
their consumers into an entirely different experience with their service as
against the year gone by. To survive the competitiveness of the volatile
market, companies need to constantly evolve and mold their strategies in
keeping pace with the changing consumer market. Mobile developers are more under pressure since mobile technology
has already taken a giant step towards the future holding the hands of an
internet of things, artificial intelligence, augmented and virtual reality and
such other technologies. These are currently making quite a buzz in the
development world giving rise to grueling consumer desires.
Such
a moment can be converted into profit if the best mobile application development companies strategize their next
move by staying in terms with the future factors that are likely to trend in
the mobile market. Few calculations and data analysis of the year 2017 can help
in making correct speculations of the future.
So,
let’s figure out
the consumer experience with mobile apps that are highly likely to trend in the
year 2018.
ü Chatbot integrated messengers-
We often come across applications that provide links to connect with them in
WhatsApp or Facebook page. The chat messengers have evolved into a multitasking
applications from their initial stage as a mere platform for user interaction.
More and more users are gradually getting themselves knowledgeable on the user
interface of such apps to spend more time in navigating them. AI Chatbots
imbibed into the messengers proved to be a more efficient in rendering customer
service as against their human counterparts to cater the round the clock
requirements and inquiries. The year 2018 is expected to see more utilities
from such chatbots and messengers.
ü Virtual assistance to consumers-
Virtual assistants like those of Apple’s SIRI
and Amazon’s Alexa are recently winning space in current mobile applications development framework across industries and
year 2018 is likely to witness them emerging as specialized products.
Artificially intelligent virtual assistants are empowered with capabilities to
imitate human intellect to a certain extent in aptly in recognizing customers’
urgency and respond back immediately to deliver superior customer experience.
ü Interactive communication process-
Emails have always been considered the easiest as well as safest and most
secure channel for communication. Email marketing is one of the strong sales
techniques that come along with options such as drop-down menus and navigation
tabs to complete the purchase process within the mail text. The limited space
of an email text is enough to showcase product information as required to the
users.
ü Proactive customer service
empowered by IoT- Such service centers have the capability
to collect data from myriad sources and analyze them in raising customer expectation
to unparalleled levels in 2018 to instantaneous addressing of user inquiries.
ü Location-based consumer
communication- iBeacon technologies are increasingly
mobilized by the app development
companies especially the retail sectors to track customers in real-time,
and trigger on-time, personalized messages, and content to them. Also, enables
a mobile device to notify users with downloaded applications no sooner they
enter a certain area.
Time to wrap up
Observing
the consumer experience trends ensures a lasting success to the mobile app developers to sustain the
mobile market challenges. Well satisfied customers are the deciding factors for
the mobile app success and designing apps complying with their requirements
goes a long way in boosting the ratings in the app store.
Fluper,
one of the top-rated
mobile app development companies, houses the
inbuilt talents in its development team
who design applications keeping in mind the interest of the ultimate users.
skype.fluper
WhatsApp
on 9811214178
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